KLIPVISUAL
All Work
Culinary Photography: Menu & Brand

Food Photography + Art Direction

Culinary

Photo

DirectorAchraf Chibane
Year2023
TypeFood Photography
ClientLa Famille QA · Le Balcon

Overview

A full-scope culinary photography project covering menu items and brand imagery for two established Québec food businesses: La Famille Québec Alimentation and Le Balcon × Terrasse. Each shoot was designed from scratch with controlled studio lighting setups, food styling direction, and compositional frameworks tailored to each brand's visual identity. The result is a cohesive image library that translates physical products into commercially effective visuals, built for menus, digital campaigns, social content, and in-store signage. Each frame is built around detail, mood, and authenticity — creating images that are both visually striking and commercially effective.

Services

  • · Food Photography
  • · Studio Lighting Design
  • · Food Styling Direction
  • · Art Direction
  • · Color Grading
  • · Creative Direction

Client

La Famille QA · Le Balcon

01 · Album

La Famille Québec Alimentation

A complete menu photography series covering the full product lineup: sandwiches, burgers, salmon, and premium cuts. Shot in a clean studio environment with controlled lighting for visual consistency across all platforms.

02 · Album

Le Balcon × Terrasse

Premium restaurant menu photography for Le Balcon × Terrasse. Elevated food styling and atmospheric lighting designed to reflect the restaurant's upscale positioning and seasonal menu offerings.

03 · Album

Le Balcon · Cocktails & Drinks

Cocktail and drink photography for Le Balcon. Each glass staged to reflect the venue's nightlife identity, shot in portrait format for social-first content and bar menu visuals.

Recipe Direction

La Famille QA · Recipes

Recipe 01

01

Recipe 02

02

Recipe 03

03

Culinary Photography: Menu & Brand
Photography · Art Direction · ColorAchraf Chibane
Photography · Art Direction · ColorAchraf Chibane
Full ProductionKLIPVISUAL
Clients
La Famille QA · Le Balcon

Results

2

full menu campaigns delivered

Multi-platform

image library

Consistent

visual identity across both brands