KLIPVISUAL
All Work
Branding & Design: Brand Identity Portfolio

Brand Identity + Graphic Design

Branding

DirectorAchraf Chibane
Year2024
TypeBrand Identity
ClientVarious

Overview

A collection of brand identity projects built from strategic research through to complete and deployable brand systems. Each project covers logo design, typography, moodboards, mockups, and full visual identity — crafted to hold up across every application and platform.

Services

  • · Brand Identity
  • · Logo Design
  • · Typography Systems
  • · Moodboard Design
  • · Mockups
  • · Art Direction

Client

Various

Brand Identity · 01

Men's Grooming / Skincare

OHM (HAMME)

Product Launch: HAMME Men's Shampoo

OHM is a fictitious men's shampoo brand inspired by Moroccan argan oil and natural care. The project focuses on creating a strong and cohesive visual identity for a product launch, combining bold typography, organic elements, and a premium aesthetic.

Scope of Work

  • ·Target audience analysis (persona)
  • ·Visual research & inspiration
  • ·Typography selection
  • ·Image research (royalty-free assets)
  • ·Moodboard creation (keywords, photography, illustrations, textures, colors)
  • ·Fragrance concept & label sketch design

Final Graduation Project — Graphic Design & Photography

Brand Identity · 02

Tattoo Studio / Men's Lifestyle

Jack Black Studio

JB STUDIO

Jack Black Studio is a fictitious tattoo studio brand built around a bold, modern, minimal identity. The visual concept focuses on a strong JB monogram merged with a tattoo machine silhouette, creating an iconic mark that feels premium, sharp, and unmistakably tattoo-culture.

Scope of Work

  • ·Brand positioning & target audience definition
  • ·Visual research / references
  • ·Logo redesign (monogram + symbol integration)
  • ·Typography system selection
  • ·Brand moodboard (materials, textures, lighting, style)
  • ·Mockups (print, signage, interior, digital)

Final Graduation Project — Graphic Design & Photography

Logofolio

Branding & Design: Brand Identity Portfolio
Brand Strategy · Visual Identity · Art DirectionAchraf Chibane
Brand Strategy · Visual Identity · Art DirectionAchraf Chibane
Full ProductionKLIPVISUAL

Results

2

full brand identities delivered

Logofolio

of 6 original marks

Final

graduation projects